Robert G. Welch, Synergos Technologies

Business decisions should not only be based on demographic information, but the right demographic information. Welch discussed characteristics that identified growing markets and found 11 markets with 40% of their population growth happening in the last 2 years: Myrtle Beach, SC; St. Tammany Parish, LA; Phoenix, AZ ; Shelby County, AL; Baton Rouge, LA; Albuquerque, NM; Pima City, AZ; Des Moines, IA; Greenville, SC; Portland, OR; and Winston-Salem, NC. Investors in real estate should pay attention – these markets are just entering the exponential cusp and about to take off.

Welch shared general demographic information:

• Middle America will likely take the lead in growth in next 10 years because retirees now want to live in “small town America” as opposed to Florida, California and Texas.
• The over-50 crowd will begin to define the market and will edge out the under-30 segment by sheer numbers.
• The Hispanic market is growing 4 times faster than any other market segment in US, through birth rate, not immigration

.

 

 Demographics for Market Decisions [69:06m]: Play Now | Play in Popup | Download (1043)

Posted in Success Series 2006 |